WE'RE SHARING OUR ULTIMATE GUIDE
How We Built a Multi-Million Dollar Counseling Practice
WHY CHOOSE US
Backed By Real World Experience.
MULTI-MILLION
DOLLAR BUSINESS
Created repeatable, proven systems for sustainable scaling
BUILT A MENTAL
HEALTH CENTER
Built a multi-million-dollar mental health center from scratch
60+ CLINICIANS HIRED (We've done the hiring)
Hired and managed 60+ clinicians
ABOUT THE CREATORS BEHIND COUNSELOR THEORY
We've Been Where You Are — And We'll Show You How.
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Hi, we’re Kerry and Marie — therapists, entrepreneurs, and practice builders who believe you can scale without losing your freedom (or your mind).
We started with one laptop, one client, and a whole lot of guesswork. Today, we lead a multi-million-dollar mental health center, having built and guided a team of 60+ clinicians and support staff — and it runs with ease, not chaos.
The difference?
- We built systems from scratch that actually work
- We created hiring processes that bring the right people in
- We stopped trading time for time and started leading from the top
Now, we’re handing you the exact tools, processes, and playbooks that took us from “stretched thin” to fully scalable.
More About Us
WORK WITH US
We help counselors build thriving group practices
Whether you’re just starting out or scaling to your next level, we provide the tools, coaching, and community to help you grow with purpose and clarity.
Hire Confidently
You're Hiring Your First Team Member
Grow Bigger
You’re Expanding Beyond Solo Practice
Give Back
You're Giving Back to Your Community and the People You Love
WHAT ARE YOU WAITING FOR?
Ready to build a thriving
practice without burning out?
We’re handing you the exact map to a multi-million-dollar group practice — one brave step at a time
